Losi expanded marketing partnership with the Stronghold Motorsports
Check out this great news from Horizon Hobby and Losi. What a great opportunity for our industry this is. Cross marketing like this is I believe is the best way to get our great hobby in from of new potential hobbyist. We will make sure we follow the exposure this partnership brings our sport. Press Release Below.
Latest from Horizon Hobby:
Horizon Hobby proudly announced their newly expanded marketing partnership with the Stronghold Motorsports short course off road race team. With this agreement, seven-time Supercross champion, Jeremy McGrath and action sports icon, Jeremy “Twitch” Stenberg will represent Horizon Hobby and the Team Losi Racing brand in a variety of 2012 marketing initiatives. Along with full size race vehicle branding featuring Horizon Hobby and Team Losi Racing, McGrath and Stenberg will be the focus of a brand new marketing campaign featuring the duo and their 900 horsepowered Stronghold Motorsports Pro2 Race trucks and their scale RC counterparts.
McGrath, took his first win in Lucas Oil Off Road Racing Series competition in 2011 and will begin his next assault on the series standings on March 31st at Firebird Raceway in Phoenix with the support of Horizon Hobby. “Team Losi Racing/Losi RC cars are as close to driving my full size truck as it gets,” said McGrath. “The cars are cool, realistic and a lot of fun. When I’m not racing, the next best thing is going out and driving my 1/5th and 1/10th scale Team Losi Racing/Losi trucks.”
With a host of accolades that include XGames Gold and a SuperLite off road truck championship, Stenberg is set to make his debut this season alongside McGrath in the marquis Pro2 class. “Team Losi Racing makes a hard core RC car. These trucks are fast, powerful and fly through the air with incredible balance and control,” said Stenberg. “After hours and hours of racing, they take just as much abuse as my full size race truck. I’m pumped to kick off this season with Team Losi Racing behind us.”
Short course off road racing has developed into the hottest segment that the radio control racing marketplace has seen in years. Team Losi Racing/Losi radio control vehicles mimic the excitement, adjustability and durability of full scale short course off road trucks but in a smaller and more affordable package that everyone can enjoy. Horizon Hobby Vice President of Marketing, Shawn Ireland shared his enthusiasm for the 2012 program. “We are proud to continue to expand our association with full scale motorsports as we further align ourselves with the Stronghold Motorsports organization and their drivers Jeremy McGrath and Jeremy “Twitch” Stenberg. The professionalism of Stronghold Motorsports makes this a tremendous fit to expand upon our already successful partnership.”
The 2012 Stronghold Motorsports Off Road Racing Team
Jeremy McGrath (Monster Energy/Walker Evans Racing/Toyo Tires)
Jeremy “Twitch” Stenberg (Supercross.com/Loctite/Toyo Tires)
Cameron Steele (Monster Energy/Yokohama Tires)
RJ Anderson (Monster Energy/Walker Evans Racing/Goodyear Tires)
Matt Cook (Supercross.com/Loctite/Toyo Tires)
Brandon Bailey (Supercross.com/Loctite/Toyo Tires)
Garrett Poelman (Supercross.com/Loctite/Toyo Tires)
Courtesy of RC CAR ACTION