How will the Losi 5IVE-T affect our industry?
the Large Scale Industry
The Losi 5IVE-T was just recently announced and is being displayed and raced at the Hostile Bajafest 2011. While the rumors of another brand (including Losi, Associated and Traxxas) entering our industry have been around for years it’s exciting to see at least one of them have come to fruition. Will there be more? How will this new player effect our industry?
Well I believe this introduction is crucial for large scale and not only was it very much needed but it’s plays an important role in the continued growth of 1/5 scale racing as we know it. Yes, the 1/5 scale racing scene here in the US and beyond has seen significant growth based mostly on the HPI Baja line of cars and trucks. But one of the race organizers most difficult obstacle in the past has been lack of major media coverage. Without media coverage it can be difficult to demand almost any amount of sponsorship costs for an event. The magazines excuses for not covering some of our largest events that 1/5 scale racing has is that by doing so they are only supporting one single car manufacture and aftermarket manufactures that advertise in their magazines. So why cover a 1/5 scale race to please just HPI when they can go cover a smaller event for 1/10 scale and support often dozens of advertisers. One hand feeds the other here…
I am also excited to see how this may spawn more interest from other manufactures. Not only companies like Associated and Traxxas but aftermarket manufactures as well. If we want to see Large Scale R/C grow then we need to get more involvement from the big players and with Losi coming out with the 5IVE-T 4WD it is sure to cause some waves amongst competing companies.